COOL Marketing

The visual brand identity or corporate design can be explained as “the graphic components that all together provide a system for identifying and representing a brand. The basic elements of a brand’s visual identity might comprise; Logo, Symbols, Colors, Typography. Elements of the visual brand identity The logo is the major part of the visual brand identity, nevertheless other elements are fundamental in the corporate visual design. The logo A graphical mark used to identify a company, organization, product or brand. Logos can be displayed along side - or in lieu of - a company's name in order to generate awareness of the company's association with a particular product or service. The particular graphic used may be a stylized version of the company lettering (such as a wordmark) or abstract (such as a shape unrelated to the company lettering). Investopedia   http://www.investopedia.com/terms/l/logo.asp#ixzz3mf7fOjzW   According to Egan (2007, p.83)