COOL Marketing

Communications are an essential part of any organisation to succeed. Communication’s meaning is to transmit information between two or more parties. The information is encoded by the sender and sent through a communication channel to a receiver who needs to decode the message. The role of communication is to create a common understanding between the sender and receiver of the message.  We can consider the communication as being effective, only when the receiver understands the message the way the sender intended. Organisational and corporate communication, have a similar meaning, with the remark the corporate communication term is used by many authors as being the communication related to private sector companies.  Corporate communication is a management function that offers a framework for the effective coordination in all internal and external communication with the overall purpose of establishing and maintaining favorable reputations with stakeholder groups upon which th