SOCIAL MEDIA PLAN
I will continue the planning phase to increase visibility for the same small business I started with in my previous post, which is my favorite restaurant in Helsinki. COMPANY INFORMATION: Name: Taverna Zorbas Industry: Restaurant Products & Services: Restaurant in Helsinki with Greek specific, offering food products and high quality services for them customers. Other information: The restaurant has Facebook page but is very poorly managed. https://www.facebook.com/pages/Taverna-Zorbas/189044748036 STRATEGY The restaurant industry is very competitive. Many restaurants are open and many are facing bankruptcy because the owners are experienced in making food not in promoting and marketing the products and services. The customers are much difficult to be reached if the restaurant does not have visibility online. First a proper updated website should be in place to have a good start for a successful social marketing strategy. To create bigg