COOL Marketing

I will continue the planning phase to increase visibility for the same small business I started with in my previous post, which is my  favorite  restaurant in Helsinki.  COMPANY INFORMATION: Name: Taverna Zorbas Industry: Restaurant Products & Services: Restaurant in Helsinki with Greek specific, offering food products and high quality services for them customers. Other information: The restaurant has Facebook page but is very poorly managed. https://www.facebook.com/pages/Taverna-Zorbas/189044748036 STRATEGY  The restaurant industry is very competitive. Many restaurants are open and many are facing bankruptcy because the owners are experienced in making food not in promoting and marketing the products and services. The customers are much difficult to be reached if the restaurant does not have visibility online. First a proper updated website should be in place to have a good start for a successful social marketing strategy. To create bigg

CASE COMPANY INFORMATION: Name: Taverna Zorbas Industry: Restaurant  Products & Services: Restaurant in Helsinki with Greek specific, offering food products and high quality services for them customers. Other information: I have chosen this restaurant because is one of my favorites in Helsinki. The restaurant provide great traditional Greek food but more than that a great experience. Website which need a lot of improvement: http://zorbas.fi/ INTRODUCTION AND STRATEGY My Digital Marketing plan is structured using SOSTAC marketing plan process. First I will look at the opportunity, by reviewing Taverna Zorbas and its competitor use of digital marketing technology. The next step is to decide where the restaurant will focus the resources to reach its customers acquisition targets. Optimization is not only for content, it is very important that we optimize the website as well.  The landing pages need to be user-friendly and straight to the point in order