DIGITAL MARKETING PLAN
CASE COMPANY INFORMATION: Name: Taverna Zorbas Industry: Restaurant Products & Services: Restaurant in Helsinki with Greek specific, offering food products and high quality services for them customers. Other information: I have chosen this restaurant because is one of my favorites in Helsinki. The restaurant provide great traditional Greek food but more than that a great experience. Website which need a lot of improvement: http://zorbas.fi/ INTRODUCTION AND STRATEGY My Digital Marketing plan is structured using SOSTAC marketing plan process. First I will look at the opportunity, by reviewing Taverna Zorbas and its competitor use of digital marketing technology. The next step is to decide where the restaurant will focus the resources to reach its customers acquisition targets. Optimization is not only for content, it is very important that we optimize the website as well. The landing pages need to be user-friendly and straight to the point in order