COOL Marketing

  “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Content marketing’s purpose is to attract and retain customers by consistently  creating relevant and valuable content with the intention of changing or enhancing consumer behavior . It is an  ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media , not renting it. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with

Creative idea For a creative person, an idea is a thought, concept or theme that links the product to the target market. Ideas come in many forms: you may get a single image in your head, a single word, a well-known phrase, a song lyric, a philosophical point, you may remember something you have seen or heard or just have a random silly thought.  But idea is perhaps best described as a route or a path that you can follow. Sometimes the first or second thing we write down is our big idea but it becomes it only after investigating many other routes. Say your idea out loud and share it whit other creative minds. What might seem boring to you might spark an idea in them, what seems great to you may make no sense to them. Sorrentino M. 2014 Creative Advertising: an introduction John O’Toole, former President of the American Association of Advertising Agencies, described the big idea as a “flash of insight that synthesizes the purpose of the strategy, joins the produc

Media Agency  is a company that advises on how and where to advertise and on how to ​present a ​positive ​picture of themselves to the ​public. ( http://dictionary.cambridge.org/dictionary/english/media-agency ) A media agency gives brand owners and advertisers suggestions and expert advice on a brand's position, messaging and creative communications. Media advertising agencies work independently and separately from a client in order to provide the best possible expert advice on a client's promotional needs. A media agency will also plan a media campaign as well as buy the media space on behalf of a client. ( http://www.mediacommanchester.com/en/faq-page/mediacom/what-is-a-media-advertising-agency.aspx ) Functions of media agency Advertising agency is an independent service-rendering organization. It delivers various services and performs many functions for its clients, who are advertisers. It is mainly involved in activities like planning, preparing a