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CREATE A KNOCKOUT BEHANCE PORTFOLIO

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Behance is a designated platform for creatives to present their visual work such as graphic design, fashion, illustration, photography, video and much more. One of the pros of Behance is that it is extremely easy to use and has a community setting where you can get feedback and network. See my Behance portfolio here . Behance is the most effective ways to promote artistic skills and creative talent allowing members to upload a string of videos, illustrations, gifs, or text in a way that’s visually pleasing, well-organized, and showing off the best off each project. Behance is free, and there are no restrictions on the number of projects a members can create. There is also no limit on the number of images/media users can upload. Select the best work Your Behance portfolio is most effective as a series of projects: one project per Behance page. A Behance page shouldn’t display all of your work. It’s best to keep it short and sweet, selecting only your best pieces. Remember, it’s be
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INTERNAL COMMUNICATIONS

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Communications are an essential part of any organisation to succeed. Communication’s meaning is to transmit information between two or more parties. The information is encoded by the sender and sent through a communication channel to a receiver who needs to decode the message. The role of communication is to create a common understanding between the sender and receiver of the message.  We can consider the communication as being effective, only when the receiver understands the message the way the sender intended. Organisational and corporate communication, have a similar meaning, with the remark the corporate communication term is used by many authors as being the communication related to private sector companies.  Corporate communication is a management function that offers a framework for the effective coordination in all internal and external communication with the overall purpose of establishing and maintaining favorable reputations with stakeholder groups upon which th
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GREEN MARKETING

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“If sustainability is to become a persuasive vision, it needs a persuasive language.” Futerra Sustainability Communications 2007 Nowadays, companies are under continuous pressure to achieve sustainable competitive advantage. A sustainable organisation with high aspirations to minimize environmental impact should incorporate sustainability marketing communications within its communication strategy. However, the organisation must pay special attention to filtering the content and channels, to not be perceived as aggressive in communication or even worse, as greenwashing.  What should the organisation do when the planned change is about implementation of a new environmental management system (EMS) and the employees don’t know too much about it? Because, this implies changes in their behaviour, they have to know what EMS means, how it benefits them directly, for the organisation they work for, and the society they live in. In today’s competitive business environment, it has beco
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SOCIAL MEDIA PLAN

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I will continue the planning phase to increase visibility for the same small business I started with in my previous post, which is my  favorite  restaurant in Helsinki.  COMPANY INFORMATION: Name: Taverna Zorbas Industry: Restaurant Products & Services: Restaurant in Helsinki with Greek specific, offering food products and high quality services for them customers. Other information: The restaurant has Facebook page but is very poorly managed. https://www.facebook.com/pages/Taverna-Zorbas/189044748036 STRATEGY  The restaurant industry is very competitive. Many restaurants are open and many are facing bankruptcy because the owners are experienced in making food not in promoting and marketing the products and services. The customers are much difficult to be reached if the restaurant does not have visibility online. First a proper updated website should be in place to have a good start for a successful social marketing strategy. To create bigg
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